Radware APJ Executive Exchange

The Brief

We partnered with Radware to deliver the APJ Executive Exchange, a multi-day conference and partner awards event bringing together senior leaders and partners from across the Asia–Pacific region.

This marked Radware’s first collaboration with Veritas Events, with the brief covering end-to-end management of the entire event, including operations, production, set design and styling. The client had previously managed this event internally and was looking for a trusted partner to elevate both the experience and delivery.

This was our first opportunity to partner with Radware, presenting a chance to bring fresh thinking and a higher level of coordination to an established event. With increased attendance and an international audience, the program needed to scale seamlessly while elevating the overall experience. The goal was to create a cohesive, premium conference in an overseas destination, supported by clear communication, strong local partnerships and a venue solution that could deliver both impact and cultural immersion.

Execution

Delivering the event in Vietnam, we worked closely with local suppliers to streamline communication and ensure consistent standards across all elements of the program. We executed a complete hotel branding takeover, transforming the venue into a fully immersive Radware environment.

To accommodate the increased number of attendees, we collaborated with local vendors to build a bespoke gala venue, reimagining the evening experience and incorporating unique transportation that formed part of the cultural journey.

Across the three days, we managed conference production, AV, staging, styling and logistics, ensuring a seamless experience for delegates travelling from multiple countries.

Outcome

The event was a resounding success and marked a strong foundation for our relationship with Radware. By navigating the complexities of overseas suppliers, delivering a full hotel branding takeover and redesigning the gala experience, we delivered a high-quality conference that exceeded expectations.

The reimagined evening created a one-of-a-kind experience, allowing guests to engage with local culture in an authentic and memorable way, while discovering one of Vietnam’s hidden gems.

The client feedback reflected the strength of the partnership and the professionalism of the delivery, with strong enthusiasm to work together again in the future.