Kia Tasman Global Unveiling

The Brief

Kia Australia partnered with us to deliver the global unveiling of its highly anticipated ute, the Kia Tasman — a vehicle marking a bold new chapter for the brand. The objective: create a world-class launch that positioned Tasman as a rugged yet refined contender in the competitive utility market, and generate content capable of captivating both live and global online audiences.

The challenge lay in balancing automotive prestige with raw adventure — delivering a seamless experience for media, dealers, and global Kia executives, while unveiling the vehicle in a way that set a new benchmark for future launches.

Execution

We transformed a Sydney sound stage into a cinematic reveal experience, crafting a 360° production that blended lighting, sound, motion graphics, and storytelling.

Our team managed every detail — from creative concept and stage design to broadcast integration and run-of-show precision.

• Immersive AV and lighting design captured the Tasman’s personality — powerful, capable, and distinctly Australian.
• A custom-built reveal sequence synchronised dynamic LED visuals with live camera transitions for a dramatic first look.
• The event was streamed globally, ensuring Kia’s international media and leadership could experience the moment simultaneously.
• Our Veritas Showcaller and Production teams coordinated seamlessly with Kia’s marketing and PR leads, ensuring every frame, cue, and reveal aligned with the brand’s global storytelling standards.

Outcome

The launch exceeded expectations, positioning Kia Australia as a standout leader in global automotive event execution.
The Tasman reveal achieved significant media traction across digital, print, and broadcast channels, amplifying Kia’s message worldwide.

From local press to global broadcast, the event not only showcased the vehicle — it embodied Kia’s evolution as a global innovator ready to take on new terrain.

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